In an exclusive interview today, Leilani Latimer, Sabre's Director of Sustainability Initiatives, asserted that the global travel business must work together to identify and implement a clear, transparent and verifiable certification system for sustainable tourism. Furthermore she emphasised that any system that relied solely on self certification would not be good enough. “The value to the general public of a system that is not based on outside certification is nil” She said.

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Recognizing that the status of the environment has become a top business and public policy priority, with major implications for travel, the Travel Industry Association and American Express announced today they have joined forces in the name of travel sustainability. The two organizations are working together to develop the Travel Sustainability Initiative, a comprehensive plan designed to make crucial information available and to guide the travel industry in its response to assuring sustainability in travel and tourism.

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