Investing in renovations that make hotels more sustainable will increase their value, slash operating costs and attract customers who are trending toward more sustainable hospitality experiences, PKF Capital managing partner Henry Bose told a conference here on green hotels.

“For every dollar you can add to the bottom line of a San Francisco hotel, more than $11 is added in value,” Bose says.

Bose said that so far there are too few hotels that have earned the U.S. Green Building Council’s LEED certification to compare their financial performance against traditional hotels. But he indicated that his firm, in conjunction with PKF Consulting and Research, is planning to produce a study on the issue.

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